Endless Composing of Ideas
Ensio’s capability of creating ideas together with product development produced numerous patents. Every new product had some unique new feature, e.g. easier installation or use, or a better design.
Cost-conciousness Creates Profits
Another important factor in achieving any profits at all was total cost-conciousness on all levels of the organisation. Seemingly small changes in design and paying close attention to the use of the expensive raw materials – such as brass – yielded savings and, consequently, more profitable production.
Market Niches
Miettinen searched, found, used and filled the market niches with products that others could not manufacture.
1962
Ensto published its first catalogue of electric supplies.
From 2 to 20 to 200…
The work force was increasing rapidly in the 1960s and by the end of the decade it was time to reward the first, loyal employees whose years of service reached 10 years.
